Download Big Data Now: 2012 Edition by O'Reilly Media Inc. PDF

By O'Reilly Media Inc.

The giant facts Now anthology is correct to a person who creates, collectsor depends facts. it isn't only a technical e-book or simply a businessguide. facts is ubiquitous and it does not pay a lot realization toborders, so we've got calibrated our insurance to stick to it at any place itgoes.

In the 1st version of massive facts Now, the O'Reilly group tracked thebirth and early improvement of information instruments and information technological know-how. Now, withthis moment version, we are seeing what occurs whilst tremendous info grows up:how it truly is being utilized, the place it truly is enjoying a job, and theconsequences -- strong and undesirable alike -- of data's ascendance.

We've equipped the second one variation of massive information Now into 5 areas:

Getting on top of things With significant info -- crucial details on thestructures and definitions of massive data.

Big information instruments, suggestions, and techniques -- specialist counsel forturning massive info theories into gigantic info products.

The software of huge information -- Examples of massive info in action,including a glance on the draw back of data.

What to observe for in large info -- options on how giant facts will evolveand the function it's going to play throughout industries and domains.

Big facts and well-being Care -- a unique part exploring thepossibilities that come up while facts and future health care come together.

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This can vary case by case, but a few online retailers are taking creative approaches to this step. Online fashion retailer Zafu shows how to encourage the customer to partic‐ ipate in this collection process. Plenty of websites sell designer denim, but for many women, high-end jeans are the one item of clothing they never buy online because it’s hard to find the right pair without trying them on. Zafu’s approach is not to send their customers directly to the clothes, but to begin by asking a series of simple questions about the customers’ body type, how well their other jeans fit, and their fashion preferences.

What we would really like to do is emulate the experience of Mark Johnson, CEO of Zite, who gave a perfect example of what a customer’s recommendation experience should be like in a recent TOC talk. He went into Strand bookstore in New York City and asked for a book similar to Toni Mor‐ rison’s Beloved. The girl behind the counter recommended William Faulkner’s Absolom Absolom. On Amazon, the top results for a similar query leads to another book by Toni Morrison and several books by well-known female authors of color.

Instead of being data driven, we can now let the data drive us. Suppose we wanted to get from San Francisco to the Strata 2012 Con‐ ference in Santa Clara. We could just build a simple model of distance / speed-limit to predict arrival time with little more than a ruler and a road map. If we want a more sophisticated system, we can build an‐ other model for traffic congestion and yet another model to forecast weather conditions and their effect on the safest maximum speed. There are plenty of cool challenges in building these models, but by themselves, they do not take us to our destination.

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