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Extra info for A History of Fair Trade in Contemporary Britain: From Civil Society Campaigns to Corporate Compliance
145 From the early 1970s, Oxfam undertook a restructuring of its trading practices and the initiative that evolved (although not as progressive as some within the organisation were promoting) became the benchmark for subsequent Fair Trade operations. Chapter 2 examines the involvement of religious groups (particularly Christian development agencies) in establishing many of the earliest Introduction 21 North–South links that developed into Fair Trade ventures. In particular, this chapter investigates the work of three Christian development agencies that played an important role in establishing the Fairtrade Foundation: Christian Aid, CAFOD and Tearfund.
Chapter 2 examines the involvement of religious groups (particularly Christian development agencies) in establishing many of the earliest Introduction 21 North–South links that developed into Fair Trade ventures. In particular, this chapter investigates the work of three Christian development agencies that played an important role in establishing the Fairtrade Foundation: Christian Aid, CAFOD and Tearfund. The involvement of religious agencies within the Fair Trade movement calls for a reassessment of the assumption, found in much of the broader historical literature of this period, that post-war Britain witnessed a fundamental secularisation of social action.
The story was only picked up, somewhat belatedly, by The Observer in January 2003. But this article did little to clarify Oxfam’s position and only raised more questions. 105 Retail analyst, Alison Clements, was called upon to provide an explanation. 106 Oxfam ‘Helping by Selling’ 39 It was noted that just 3% of UK shoppers regularly bought Fair Trade products, despite the majority being aware of the scheme. 107 The Fairtrade Foundation, attempting to set the record straight, highlighted the fact that sales of Fair Trade goods in the United Kingdom had grown from £43 million in 2001 to £53 million in 2002.